"We are thrilled to partner with the Terlato family and Paterno Imports to market and expand our XELLENT Swiss Vodka brand in the United States," said DIWISA President Andreas Affentranger. Now, under the Terlato family's guidance, its reach will expand first to selected markets and eventually nationwide, and include event marketing and advertising. The Spirit of Hartford was the importer who launched XELLENT Swiss Vodka in the United States. The end result is a Vodka soft, yet rich in oxygen and minerals, which elegantly underscores the fine flavor of the rye and creates a distinctive flavor.Īlong with XELLENT Swiss Vodka, the new Paterno Imports luxury spirits division will include several exceptional spirits specialties currently within the TWI portfolio, including Nonino Grappa from Fruili, Italy and Tiramisu, a new Italian liqueur with flavors of coffee, chocolate and vanilla from Sommacampagna, a small village near Verona. In a unique process, XELLENT Swiss Vodka is aged for six months to one year, before it is gently finished with water from the Titlis glacier, located in what is known as "the mountain of angels" near Engelberg, in the heart of central Switzerland. XELLENT Swiss Vodka is then distilled a third time to remove any remaining impurities, a process which also refines and harmonizes its flavor, creating a Vodka that is 96% pure. In the second phase, the raw spirit is purified in a reflux still consisting of a small copper column with 45 plates. In the first stage, the fermented mash is carefully distilled in a traditional, small Alembic copper still. The starch in the ground rye is released, liquefied, converted to grain sugar and gently distilled in a unique, three-step process. The basic ingredient used for XELLENT Swiss Vodka is pure, bread-quality Swiss Picasso and Matador rye, grown in the high-altitude alpine foothills of central Switzerland. And while the Swiss did not invent Vodka, with XELLENT Swiss Vodka, they have mastered it!" "The Swiss did not invent chocolate, but they improved it. "The Swiss did not invent watches, but they perfected them," said Terlato. The Swiss Vodka earned a double gold medal at the San Francisco Spirits Competition and a "Classic" designation, the highest spirit rating from Wine Enthusiast magazine. With its unique quality and signature, stunning red glass bottle, XELLENT Swiss Vodka has already achieved worldwide acclaim. XELLENT Swiss Vodka, part of the family-owned DIWISA distillery, is crafted from the highest-quality 100% Swiss winter rye, and will launch nationwide in the U.S. We have the marketing and sales expertise in place and XELLENT Swiss Vodka is the ideal brand to anchor the launch of this new division, with its distinguished quality and breakthrough packaging." "A luxury spirits division is a natural next step in the evolution of our growing company. We've become an industry leader by carefully selecting distinctive products of the highest quality from family-owned companies," said Terlato. "Our goal for this new spirits division is consistent with our wine strategy. Under the leadership of Terlato's father, Anthony, Paterno Imports became synonymous with luxury wine in the United States for more than three decades. This new spirits division will be named Paterno Imports, the original name of the company founded by Terlato's grandfather Anthony Paterno, who launched the family's premium wine and distribution businesses more than 60 years ago in Chicago. Terlato announced the creation of a new luxury spirits division at the family-owned company, in conjunction with the establishment of a new partnership with super premium Vodka producer, XELLENT Swiss Vodka, the first and only Swiss Vodka.
in February 2008.Ģ3/01/08 Terlato Wines International (TWI) President and CEO William A.
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